I keep my briefs at 90 seconds on purpose.
There’s no shortage of information. There’s a shortage of clarity.
More information doesn’t lead to better understanding. In fact, the cognitive load theory shows that when we take in too much at once, our brains start to shut down. And Hick’s Law tells us that the more options or information we’re given, the harder it becomes to make sense of anything at all.
So I keep it easy. Not because the topics are simple but because your time and attention matter.
I cover hot topics and headlines to give you a clear, focused brief so you can actually understand what’s going on and decide what it means for you.
Every brief is neutral because that’s where context and understanding live. Without them, it’s hard to know what anything really means or even why it matters to us.
Thanks for trusting me with your news. See you in the next 90.
Vee